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	<title>Sarah Lawton</title>
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	<description>Helping businesses make a difference</description>
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		<title>DOES SOCIAL MEDIA WORK?</title>
		<link>http://www.sarahlawton.co.uk/2011/05/does-social-media-work/</link>
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		<pubDate>Wed, 11 May 2011 11:30:00 +0000</pubDate>
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		<description><![CDATA[One of the questions I get asked all the time is, does social media really work? Can it bring me new customers and more business? The answer, for the majority of businesses in the UK (there will always be a few exceptions!) is undoubtedly YES! However, I heard a great story just the other day [...]]]></description>
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		<title>21ST CENTURY WORD OF MOUTH</title>
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		<pubDate>Wed, 11 May 2011 10:30:00 +0000</pubDate>
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		<description><![CDATA[For sixty years after the Second World War if you were a local business there were only really three things you had to do to market yourself effectively. Life was very straightforward. You took the biggest ad you could afford in Yellow Pages, relied a lot on word of mouth and, if you were very [...]]]></description>
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